ULTIMATE REPAIR
A luxurious range of bond-building treatments designed to repair hair inside and out.
PURE PERFECTION
Clinically proven, reduces signs of damage*
* vs untreated hair, based on expert panel clinical study
ULTIMATE SMOOTH
Your smoothness ally on-the-go. Lightweight formula for daily touch ups.
Wella Professionals is an Official Partner of F1 ACADEMY, the all-female racing series accelerating women’s talent on and off track.
SMOOTHFILLER
Demi-Permanent smoothing service
Our range of products is specifically designed to elevate your salon experience and deliver stunning results every time.
MIRACLE HAIR RESCUE
Ultimate Repair Miracle Hair Rescue 95ml
Repair hair damage in just 90 seconds. Leave-in spray that visibly transforms hair: up to 12x smoother, up to 99% less breakage.
Ultimate Repair Protective Leave-In
Delicate cream-serum that helps to protect & repair and smooths all hair types. Instant frizz control and makes styling easier.
ULTIMATE SMOOTH Miracle Oil Serum
Delicate hair oil that deeply nourishes hair inside & out leaving it visibly smoother and shinier. With Squalane and Omega-9.
Ultimate Repair Mask
Deep-repairing mask that leaves hair looking healthy, shiny, and smooth, with a rich, creamy texture, without weighing it down.
Ultimate Color Sulfate-Free Shampoo
Soothes the scalp while gently cleansing to minimize color fade, moisturizes and detoxes hair from color-distorting metals.
Take our hair quiz to receive professional product recommendations tailored to your unique hair type and styling preferences.
Discover treatments customised to your specific hair needs. Tame dryness, control frizz, and repair all types of damage with formulas designed for each concern.
Explore expert advice for every kind of hair dilemma and learn the best techniques for next-level hair.
Hair Looks From New York Fashion Week SS27
9/17/2026
Meet the Innovative Hair Color Proven to Reduce Signs of Damage
9/1/2026
WELLA x F1 ACADEMY™: 5 Unforgettable Moments From Silverstone
7/8/2026
This NEW Breakthrough Gives You Up to 10 Weeks of Color Vibrancy
1/6/2026
How Hair Innovation Happens: Powered by Science, Co-Created With Pros
1/5/2026
Discover 140+ years of dedication, innovation, and consistent, high-quality results that define our global legacy.
Experience professional haircare at a Wella salon near you, with expert stylists and treatments tailored to your needs.